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To foster reading interest amongst students, thus increasing literacy among Orang Asli communities.

Kuala Lumpur, 12th July 2019 - The thrill of reading among students is an integrated initiative implemented by many. However, efforts carried out with the Orang Asli community segment are more special. It is a direct effort to address several related issues, including cultural differences and environments.


In this regard, Pelangi Publishing Group (PPG), one of the pioneer publishing and printing houses in Malaysia has worked together with the School Management Division from the Ministry of Education, Malaysia to hold a Book Donation Handover Ceremony in conjunction with the 40th anniversary of Pelangi Publishing Group. The ceremony was officiated by the Deputy Education Minister, YB Teo Nie Ching on 12th July 2019 at Sekolah Kebangsaan Bukit Bangkong.


To mark 40 years of excellence and in conjunction with the Education Ministry’s “#Malaysia Membaca” campaign, PPG through its CSR initiative, has donated more than RM40,000 worth of books to 40 Sekolah Kebangsaan Orang Asli nationwide who have limited or no access to books.


This campaign is also in line with Program Sifar Murid Cicir by the Ministry of Education Malaysia where no children will be set aside, especially in terms of education. In addition, this initiative by PPG was conducted to foster reading interest amongst students, thus increasing literacy among Orang Asli communities.


In addition, this campaign has served as a link to knowledge and information as well as to bridge the education gap between rural students and urban students.


Not only that, Pelangi has taken the initiative to support the UNESCO World Book Capital 2020. Pelangi has been sponsoring and donating thousands of books to various school libraries, community libraries and charitable organisations each year.


PPG hopes that through this effort, we are able to help children by continuing to place importance on education and improving the literacy of future generations, as emphasised by our Prime Minister, Tun Dr Mahathir Bin Mohamad.


“We wanted to do something special to celebrate our 40 years in the publishing industry,” added Mr. Sum Lih Kang, Deputy Managing Director of PPG. “At PPG, it is important that we touch and improve lives through meaningful ways, in everything that we do. As we celebrate our 40th anniversary, it was only fitting that we mark this milestone by uplifting and empowering the communities around us.”

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