Meet the Board of Directors


Executive Chairman & Group Managing Director

Datuk Sum Kown Cheek, aged 66, Malaysian, was appointed as the Executive Chairman and Group Managing Director of the Company on 19 December 2003. He is a member of the Remuneration Committee. He was conferred the Darjah Pangkuan Seri Melaka (“DPSM”) which carries the title of Datuk in conjunction with the 77th Birthday of Malacca Yang di-Pertua Negri Tun Khalil Bin Yaakob on 14 November 2015.

Datuk Sum graduated from Universiti Sains Malaysia in 1978 and entered the teaching profession in the same year. In 1993, he left the teaching profession to join Penerbitan Pelangi Sdn Bhd as the Managing Director. Under his guidance, he spearheaded the Company to achieve rapid growth by securing local school textbook projects, expanding its product range by entering into children’s books via securing Walt Disney licensee, which subsequently placed Penerbitan Pelangi Sdn Bhd into the international publishing map. The Company has been awarded with strings of prestigious Awards including Enterprise 50 Award 2000-2002 (ranking 12th, 16th and 8th), SMI Recognition Award, Superbrands Award , Hall Of Fame – Golden Bull Award 2008, The BrandLaureate – Brand Personality Awards 2012-2013, Anugerah Buku Negara (National Book Award), The BrandLaureate: Corporate Awards 2012-2013, Best Brand Signature Award – Publishing Educational Product 2013-2014 and Best Brand Award – Most Sustainable Brand leadership in Publishing & Education Solutions 2015/2016. His regular participation in overseas book fairs and conferences equipped him with fresh ideas that were constantly being injected into publication of quality books. An entrepreneur with more than twenty (20) years of publishing experience, he has brought the Group to its present success and overseen all aspects of the Group’s operation. He was also an Exco Member of the Malaysian Book Publishers Association (MABOPA) from 2011 to 2014. In 2014, he was invited by the Philippine Educational Publishers Association to present a paper entitled “Publishing in a Unified ASEAN Market Place” in the Philippine Educational Publishing Conference (PEPCON) during the Manila International Book Fair.

He has no directorship in other public listed companies. His spouse Datin Lai Swee Chiung, is a substantial shareholder of the Company. His elder brother, Datuk Sam Yuen @ Sam Chin Yan, is a director and substantial shareholder of PPG.


Executive Director

Sum Lih Kang, aged 33, Malaysian, was appointed as Executive Director on 21 March 2017 and as a Deputy Managing Director of Penerbitan Pelangi Sdn. Bhd. (“PPSB”), a subsidiary of Pelangi Publishing Group Bhd (“PPG”) in August 2015. He holds a Bachelor of Business Administration, majoring in Finance and Marketing from the University of Wisconsin Madison, USA.

He began his professional career with Maxis Communications Berhad in Finance, involving in budgeting and cost management. He subsequently joined Singapore Telecommunications Limited (SingTel) in the IPTV division (mioTV), involving in customer lifecycle management. He joined PPSB as Business Development Director in 2013.


He is the son of Datuk Sum Kown Cheek, the Executive Chairman and Group Managing Director of the Company.


Independent Non-Executive Director

Vincent Wong Soon Choy, aged 50, Malaysian, was appointed as an Alternate Director to Winston Paul Wong Chi- Huang of the Company on 10 January 2009. Subsequently, he became Independent Non-Executive Director on 1 January 2011. He is the Chairman of the Audit Committee, Nomination Committee and Remuneration Committee.

He obtained a Bachelor of Commerce Degree majoring in Accountancy and minor in Internal Audit from Flinders University of South Australia, Adelaide, Australia. He is also a Member of Malaysian Institute of Accountants (MIA) and a member of Certified Practising Accountants (“CPA”) Australia. He was the Head of Operations in Hwang-DBS Securities Bhd, Group Accountant for a public listed company Kia Lim Berhad, Accountant for Peninsula Securities Sdn Bhd and auditor with Ernst & Young. He has 16 years of working experience with exposures to corporate finance, auditing, compliance, tax planning, group reporting, corporate governance, corporate planning and restructuring. He is currently an Independent Non-Executive Director of Plastrade Technology Berhad, a company listed on the ACE Market of Bursa Securities. Please refer to page 163 of this Annual Report for his securities holding.


Executive Director

Adrian Koh Siew Shern, aged 40, Malaysian, was appointed as Executive Director on 31 March 2017 and as a Country Sales & Operation Manager of Pelangi Publishing (Thailand) Co. Ltd (“PPT”), a subsidiary of PPG on 1st April 2009. He holds a Bachelor Degree in Management majoring in Accounting from Universiti Teknologi Malaysia (UTM).

He joined PPSB as Marketing Representative in 2004 and was promoted to Assistant Marketing Manager in 2007 and subsequently Area Sales Manager in 2008.


Independent Non-Executive Director

Datin Dr. Norrizan Binti Razali, was appointed as Independent Non-Executive Director of the Company on 30 November 2018. She obtained her PhD from the University of Pennsylvania, Masters in Teaching English as Second Language from San Francisco State University, U.S.A and Degree in Education from Southeast Missouri State University, U.S.A.


She has garnered an illustrious 25-year career in the education industry that encompasses the academia at the National University of Malaysia (UKM), as well as programme management, consultancy and policy formulation at the Institute of Strategic and International Studies and the Multimedia Development Corporation. Having led the management of sales operations at Microsoft and Apple, Datin Dr. Norrizan is now a resolute entrepreneur dedicated to pursuing her passion in helping education institutions, educators and school leaders to meet their fullest potential.

She founded Tech Capacity which is focused on sustaining and scaling the mission of building educators and education leaders’ capacity with collaborators who share her passion. Chairman of the Board of Governors in GEMS International School and in International School at Tropicana Metropark. An Ivy League qualified educationalist, who features regularly in local and global forums, her views on education trends resonate with audiences from education institutions, businesses, and government agencies


Independent Non-Executive Director

Syahriza Binti Senan, aged 41, Malaysian, was appointed as an Independent Non-Executive Director of the Company on 19 December 2003. She is a member of the Audit Committee, Nomination Committee and Remuneration Committee.

Ms Syahriza graduated from Monash University, in Melbourne, Australia. She holds a CPA-MBA and a Bachelor of Business (Accounting). She is also a member of Certified Practising Accountants (“CPA”) Australia.

She has more than 15 years of working experience with exposures to internal audit, risk management, finance, compliance as well as corporate planning and restructuring. She has no directorship in other public listed companies. Please refer to page 163of this Annual Report for her securities holding.


Non-Independent Non-Executive Director

Wong Tuck Cheong, was appointed as Non-Independent Non-Executive Director of the Company on 30 November 2018. He is a Chartered Accountant of the Malaysian Institute of Accountants (MIA), ASEAN Chartered Professional Accountant (ACPA) and a Member of the Association of Chartered Certified Accountants (ACCA), United Kingdom.

He has more than 9 years of experience in audit and finance. He started his career as an auditor in a public accounting firm and is currently attached to Baker Tilly Malaysia in Kuala Lumpur.

In addition to his professional career as a Chartered Accountant, he has broad ranging corporate experience having held various senior positions including Accountant, Executive Director and Corporate Adviser of a privately held group of companies with interest in education, retailing (tyres), food & beverage and investment holdings since 2011

Other information

Except as disclosed above, none of the Directors has any family relationship with and Directors and/or substantial shareholders of the Company.

Conflict of Interest

None of the Directors has any conflict of interest with the Company.

Conviction for offences

None of the Directors has been convicted for offences within the past ten (10) years other than traffic offences.